MailerLite Pricing and Review – Best ESP?

by | Jul 28, 2020 | Email Marketing, Reviews | 0 comments


MailerLite is a modern ESP (Email Service Provider) which is perfect for bloggers, small to medium businesses and e-commerce business that needs a powerful solution for their email marketing strategies. In this Mailerlite pricing and review we are going to look at all the things going for you considering you can start for FREE. Mailerlite is an excellent option.

Current Price: Free – $100 P/M

Mailerlite Logo
  • Price Value
  • User Friendliness
  • Support
  • Features

Overall Score

Mailerlite Pro's

  • Awesome free plan
  • Easy to use
  • Great drag and drop form builders
  • Great Support
  • Simple and straightforward.

Mailerlite Cons

  • Strict approval process
  • Lacks advanced features such as reporting



Mailerlite – The perfect ESP for your business? Let’s find out.

Mailerlite, who and where are they?


Mailerlite has been around since 2010 and are helping bloggers and business owners send over 1 billion emails every month! They are very talented and super passionate group working remote all over the world consisting of 96 designers, developers and every other kind of geeky profession you can think of.

Mailerlite believe in keeping it straight and simple and that is one of the reasons why I love them so much.

I mean, why complicate a simple process.


My honest opinion about Mailerlite.

I think in a modern world where we are spoilt for choice when it comes to great service and products the only deciding factor for most of us is money.

Am I right?

This is where Mailerlite shines and simply the best what money cannot buy. Huh?

Yeah, you get a LOT for free when you sign up with Mailerlite. That is correct, you get professional and powerful tools and features absolutely for free and in my book, you cannot beat that.

Mailerlite do however comes with premium packages which unlocks even more features and I have seen many people complain about the features being limited and maybe true if you need  advanced features. But in reality, most will be more than happy what they pay for.

Mailerlite is a well-rounded ESP with great features and pricing to match. 

Is Mailerlite for you?


Well let see, are you a –

Blogger – Mailerlite packs a mean punch when it comes to helping out bloggers with features like WordPress integration, RSS feeds, pop-ups and great forms.

Entrepreneur/Freelancer – If you are on a tight budget and need an ESP to handle all your email marketing or need to build a landing page for capturing leads for your business.

If you are tired – Just tired of a constant changing environment and have to pay for every single feature you want to use.


It is not for you when – 

  • You want to sign up with a free email account like Gmail, Yahoo and so on. 
  • If you are sending mails about MLM, Forex or pushing affiliate products down peoples throats.
  • Not comply with their extremely strict policies. 

Mailerlite Pricing

Mailerlite Pricing
MailerLite email marketing for small business

Mailerlite Key Features


Mailerlite comes with an arsenal of great features both free and paid. Let’s focus on the main ones for this review.

  1. Campaigns
  2. Subscribers
  3. Delivery
  4. Track your results

Although these come pretty standard with all ESP’s but Mailerlite is super focused on streamlining the process. Anyone would be able to set up and campaign or automation in minutes.


Let’s dive in.

1. Campaigns

Creating campaigns are just a way of creating emails for sending to your subscriber list. With Mailerlite you have amazing power at your fingertips. You will be able to create professional looking emails in a matter of minutes using the powerful –

  • Drag and Drop editor
  • Rich text editor
  • Custom HTML Editor
  • Newsletter Templates
  • E-Commerce Campaigns

The drag and drop editor is really to create awesome looking emails. It is easy to use with more than enough usable templates you can easily drop and edit to fit your style.

Mailerlite Campaigns

This takes absolutely no skill to master. It is straightforward and powerful. The nice thing about the editor you get pre-made blocks on the left you can use to drag and drop in your newsletter. This makes it easy for anyone who is not creative to create a professional looking mail in minutes.

You can even connect your products in your store to an email campaign and the best thing of all, if you find a template that works for you, you can save the template to use again later.

Then, crucial. Mailerlite is super responsive when it comes to viewing emails on all different kinds of devices across all platforms. 

Let’s compare email campaign plans. –


Email campaign Plans

2. Grow Subscribers

The heart and soul of any email marketing campaign, the subscribers. Mailerlite makes the process effortless to capture lead for your business with lead pages, sign-up forms to pop-ups.

  • Website Builder
  • Landing Pages
  • Pop-Ups
  • Embed Forms
  • Subscriber Management

Same as creating an email for a campaign, you are also using the drag and drop builder to design pages and pop-ups.

Mailerlite landing page

Once again, the power is at your fingertips when designing beautiful forms or pages to capture email addresses. You can have a look this page I created using the FREE account. It works like a charm.

Let’s compare grow subscribers plans. –

subscribers plan

3. Delivery

Delivery the right message to the right subscriber with advance tools like audience segmentation, automation and personalization. More features – 

  • Email Automation
  • Tagging
  • Personalization
  • Segmentation
  • Promotional Pop-Ups

I have to mention here that I love the fact that Mailerlite includes email automation in their free plan. This alone is worth signing up with Mailerite.


email automation

Out of all the cool features of Mailerlite, I like the automation the best. It is easy to set up all kinds of triggers and the segmenting of subscribers to get personalized emails when they should. Perfect.

Let’s compare delivery plans. –

Mailerlite Deliver plans

4. Tracking your results

Metrics and statistics is a crucial component for a successful email marketing campaign. You will be happy to find more than enough tools to monitor your campaigns.

  • Campaign Reports
  • Surveys
  • Click Maps
  • Opens by location

This is where I spend a bunch of time analysing every metric of every mail. Use this to your advantage to optimize your next email. 


Mailerlite reporting

Try and research your industry benchmark for open rates and click through rates. Every industry is different and try to keep your average the same or higher. When you manage to keep it higher than you know you are doing something right. You can read this blog post about starting email marketing.

Let’s compare reporting plans. –

Mailerlite Reporting plans


Another plus for Mailerlite is the ease of integration with multiple applications and software. Mailerlite made particular easy to integrate with your WordPress website with a Mailerlite plugin.

The plugin makes it simple to allow the two parties to talk to each other and even easier for the user to add custom or prebuild forms to your WordPress blog/website.

The integration list is long but popular platforms include WordPress,  Shopify, PayPal, Facebook, Google Docs among other.

Visit Mailerlite to see the rest.

Mailerlite Integrations

Final Thoughts


Even though I am a user of Mailerlite and love it a lot, there are a few things that I don’t like about Mailerlite and that is the difficulty of signing up with them in the first place. Mailerlite are very strict when it comes to users on their platform and can delete your account without notice.

If they feel you are not sticking to the rules you stand a chance of account deletion and it does not matter how many subscribers you have or money you invested with them. 

Now, with that out of the way I can safely say that Mailerlite is one of the best ESP’s out there if you are on a tight budget and or don’t need crazy features like advanced automations and reporting. 

If you are new to email marketing I would highly suggest Mailerlite to you and I do to most people I talk to.

It is fun and easy to create beautiful emails your readers love and the best thing of all, Mailerlite is one of the few ESP’s where you have access to free email automation and just for that alone I would stick with Mailerlite.

Go ahead and try it. I am almost sure you will love it!

Affiliate Disclaimer: In this or most of my post I recommend products or services via links or and banners. If any of these links end up in a sale I get a small commision at no extra cost to you.

If you have any questions regarding this article please leave a comment below. We would love to hear from you.


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