So the old ways of trying to collect emails are pretty ineffective and a lazy tactic.
I am specifically talking about the sign-up forms like the one I use on my blog, the one that says “Sign-up for my newsletter” It literally does not work any more. I have a zero sign-ups on them.
So, why do I still have them? Well it is part of a modern web design element.
The law of averages. One of these days a lost soul would stumble upon that boring, out dated sign-up form and hit subscribe.
Lead magnets are usually a piece of informative content a visitor will swap for their email address. In other words, you create a very informative piece of content for an email address.
Does it work? Oh yes, it works really well.
How not to do it.
A couple of years ago it was a fad to create the meatiest of e-books possible as a lead magnet. I can still remember, I had a blog called 99 Everest and my very thirst lead magnet was an e-book of about 13 000 words.
No one has the time to go through a 13 000 word PDF any more.
We have become a society who needs solutions fast, fast as possible. With that said, what do we have left as options?
Glad you ask.
Yes, they are still great options for a lead magnet but you need to add less fluff and get to the point. It also needs to pack a mean punch otherwise it will feel like time wasted for your subscriber.
E-Books work great if you are teaching something physical like dog training.
2. Content upgrade
This works pretty well, if you have a post that drives loads of visitors you can always add an upgrade with that specific post. In other words, you add even more of the same informative content to a lead magnet only accessible in exchange for an email address.
3. Cheat sheets
These type of lead magnets work great and straight to the point with only the best tips to help someone with a specific pain point. You can use a cheat sheet if you have a long post or podcast to condense the information into small actionable tips or steps.
4. Quick guides
These type of lead magnets are essentially the same as cheat sheets but with a bit more content. I use a quick guide on one of my blog posts “how to start a blog in South Africa” The blog post is almost 4000 words long and I offer the quick guide to visitors who do not have the time to work through the whole post.
It works great.
5. List of resources
Well, it is exactly what it sounds like. If you run a blog about web design you can offer a list of all the tools you use daily to design websites to your audience. It is also a great opportunity to add few affiliate links. These type of lead magnets work really well and people enjoy using them.
6. Email series
This lead magnet is starting to become very popular. It is quite a lot of hard work to get it started as it is usually a lot of information going in to the lead magnet.
It works like this.
I have a blog post “how to start a blog” now, I can offer an email series to the reader going in to more depth around the post but the subscriber will receive the information neatly arranged over a period of a couple of days. Usually 5 – 7 days.
Works great and you can easily set this automation up in minutes with a free tool.
Just make sure you add great value.
7. Video Series
Yip, you guessed it. It is the same as the email series but only with videos. I am starting to lean more to videos as more and more people have access to WI-FI. Videos are generously a lot easier to digest than a wall of text.
You can use Vimeo to embed your videos.
8. Video Answer
Every niche has its objections especially if you deal with technology. Many people will almost always struggle with the same issue. You can create an awesome video talking about solving the problem.
In my niche I can make a video about “what to blog about” because I know it is one of the biggest obstacles for many new bloggers.
9. Live Training
This works like a dream if you are providing training to your audience. Provide live training every week and if they subscribe you can offer them a free front row seat.
Works like charm but if you have set high standards you better deliver.
Yip, you won’t believe how many new bloggers struggle to organize their content and marketing efforts. Many bloggers and vloggers provide a content calendar as lead magnets to their followers as an easy way to organize their content.
Wrapping it up
There you go, the sky is really the limit here. You can put your creative juices at work as long as you provide a lead magnet that provides great value and dedication.
Your job obviously doesn’t stop after someone subscribes for the lead magnet so, make sure to follow up with great helpful emails.
If you want to read how to start a successful email marketing strategy, this article is for you.
Affiliate Disclaimer: In this or most of my post I recommend products or services via links or and banners. If any of these links end up in a sale I get a small commision at no extra cost to you.
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